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Brand Loyalty: Lessons From The San Francisco 49ers
CXOTalk, May 7th, 2022
How does one of the most successful sports franchises in America cultivate a fan base that is so intensely loyal? The answer lies in business models that are heavily focused on fan engagement, treating customers as a relationship rather than a transaction.

In this episode, we talk with Alex Chang, the Chief Marketing Officer of the San Francisco 49ers, for practical lessons on brand loyalty that we can apply to our organizations.

The conversation includes these topics:...

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