Every business has a story, and how you tell that story is your brand.
- But is your brand story a good one?
- Do people remember it?
- Do people understand it?
- Do you find yourself having to explain in person what makes your startup special for people to really get it? Or do they understand it themselves within the first 10 seconds of being on your site?
In a sea of millions of startups, does yours stand out?
A good brand story isn't just about one shiny ad or a logo. It's about how your brand sounds, looks, talks, and acts and how all these elements work together.
A cohesive brand system allows you to clearly communicate what you do, why you do it, and how you do it in a simple and memorable way. Without a clear brand positioning and identity, all marketing efforts will feel disjointed to your audience and most likely fail.
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