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All issuesVolume 297, Issue 2IT NewsEmail

This Scam Is Seeing Marketing E-Mails Opened En Masse By Bots

techradar.pro, December 12th, 2022

A sizeable percentage of all marketing emails are supposedly being opened by bots

A sizeable minority (5%) of all marketing emails are opened by bots as scammers flock towards "click fraud bots" to fake email-based conversions if research from Polygraph is to be believed.

An extremely popular variety of cyber scam, "click fraud" is where the owners of websites use fraudulent methods such as bots or automated scripts to fake legitimate clicks on their advertisements.

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