New Oracle Pricing And Promotion Capabilities Help Retailers Increase Sales
Oracle News, January 17th, 2023
Cloud innovations in the Oracle retail platform make it easier for retailers to manage pricing and promotion strategies that move inventory while building customer loyalty
Inflation and marketing offer overload are making it harder for retailers to engage increasingly fickle customers with a price point and message that gets them to act. To address these challenges, Oracle today announced a series of new cloud capabilities. Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates across thousands of products to maximize sales and margins. And new promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers. The cloud services are running on Oracle Cloud Infrastructure (OCI).