Customers Aren't Ghosting You, They Just Didn't Get Your Email
CXOtoday.com, Monday, August 21,2023
Email plays a critical role in customer communications and modern marketing, but hitting send doesn't always mean your emails are landing in the inbox. In fact, only 8% of all email traffic actually makes it to the main folder of the mailbox. So it is no surprise that businesses who do understood and prioritize email deliverability - the ability to place emails in the inbox - have a significant advantage when it comes to customer satisfaction and revenue,
New Research from Mailgun by Sinch Finds Nearly Half of Businesses Are Missing Out on Email Deliverability
The 2023 State of Email Deliverability report found that 40% of senders who understand and prioritize deliverability saw increased customer satisfaction as the greatest benefit, while another 18% lauded increased revenue. However, the report also identified awareness and understanding of deliverability as critical impediments to these benefits: 44.4% of respondents were not confident in their knowledge of deliverability, let alone how to achieve it. This education gap often means dissatisfied customers, weaker brand loyalty and missed revenue.