Cut Through Cybersecurity Vendor Hype With These 6 Tips
Search Security, Wednesday, September 6,2023
Cybersecurity vendor hype can make purchasing decisions difficult. When considering a new product or service, think critically about whether it would truly add business value.
To protect themselves against today's constant barrage of security threats, organizations turn to an ever-increasing array of products and services that promise to safeguard their systems and data.
Cybersecurity vendor hype and marketing jargon can make it challenging to determine which tools have substantive value and relevance for a given organization, however. Just because an impressive new product or feature exists doesn't mean adoption makes business sense for every enterprise. Before making any new investments, cybersecurity leaders should first assess and prioritize their own unique, risk-based security needs. After clarifying their requirements, they can start to navigate the complex cybersecurity market.