AI Deepfakes: 'This Is A Serious Problem!'
Techstrong.ai, Thursday, October 5,2023
When actor Tom Hanks recently raised the alarm about an ad using an unauthorized video of himself to promote a dental plan, he highlighted the growing use of fake AI images, text and voice being used to scam consumers.
'Beware!' Hanks wrote on his Instagram account. 'There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.'
Hanks isn't alone as a target of AI scammers. Celebrities like American broadcast journalist Gayle King and YouTube personality MrBeast, known for his giveaways, have been the subjects of deepfake-style AI impersonation. The scope of the problem is huge. According to Federal Trade Commission chair Lina Khan, AI has 'turbocharged' frauds and scams. The FTC reports Americans lost $9 billion to fraud in 2022, an increase of 150 percent over the past two years.
The youthful MrBeast went right to the heart of the issue. 'Lots of people are getting these deepfakes scams of me . . . are social media platforms ready to handle the rise of deepfakes? This is a serious problem!'