Gartner Puts Generative AI At The Peak Of Inflated Expectations
Destination CRM, Wednesday, October 18,2023
Research firm Gartner included generative artificial intelligence among the five innovative revenue and sales technologies that are improving customer experience (CX) through coordinated efforts to support digital and physical selling.
The Gartner 2023 Hype Cycle for Revenue and Sales Technology identifies genAI, digital twin of a customer (DToC), process mining, self-integrating applications and augmented reality (AR) and virtual reality (VR) for sales as transformational innovations.
"These technologies remove friction in business processes, propel growth, and help leaders mitigate external influences that create unforeseen uncertainty," said Melissa Hilbert, senior director analyst in the Gartner Sales Practice. "We expect each to have high or transformational impact within the decade."