Google And Yahoo New Email Authentication Requirements
EasyDmarc, Monday, November 13,2023
Google and Yahoo have recently announced new requirements for bulk senders, which will be coming into force on February 1, 2024. The goal? Make inboxes even safer and less cluttered with spam.
These new guidelines apply to domain owners who send more than 5000 emails daily to personal accounts that end in @gmail.com, @googlemail.com, @yahoo.com, @ymail.com, or work or school accounts from Google Workspace. It's worth mentioning that all emails count towards your daily email sending volume, regardless of their nature - marketing or transactional.
Both email service providers have set three main requirements to ensure email delivery: email authentication, easy unsubscribing, and a low spam rate. Google has stricter guidelines, so if you take action to adhere to those, you will also align with Yahoo's requirements.