AI Leadership Insights: AI In The AdTech Industry
Techstrong.ai, Thursday, February 1st, 2024
In this AI Leadership Insights video interview, Amanda Razani speaks with Yang Han, CTO and co-founder of StackAdapt about AI adoption in the AdTech industry.
Amanda Razani: Hello, I'm Amanda Razani with Techstrong.ai and I'm excited to be here today with Yang Han. He is the CTO and co-founder of StackAdapt. How are you doing today?
Yang Han: I'm good, thank you, Amanda. Thank you for having me today.
Amanda Razani: Happy to have you on our show. Can you share with our audience what is StackAdapt and what services do you provide?
Yang Han: Yeah, so StackAdapt is an advertising platform founded 10 years ago. We're a platform used by marketers, so these include brands, direct and also agencies. And they would use our platform to plan, execute, and analyze advertising campaigns across multiple different channels online. These include traditional banner display advertising, the native advertising, video, audio and digital out of home and other channels as well. And overall, our goal is to be able to reach goals for customers all the way from lower funnel to top of funnel strategies and being able to do that as efficiently as possible.