A Look Ahead At CRM In 2024
Destination CRM, Tuesday, January 30th, 2024
Just slightly more than a year after the release of ChatGPT, no one can deny the impact that generative artificial intelligence has had on the CRM industry. AI is not just table stakes right now; going forward, it will be absolutely necessary for vendors and end users to be competitive. Below, industry insiders lay out their vision for the CRM industry in 2024, highlighting the technologies and strategies that will be important into the new year.
But before we get to the predictions, during a recent installment of the CRM Playaz webcast, executives from 10 leading CRM vendors emphasized how critical AI will be going forward, both for vendors and end users.
The 10-member panel discussions, spread out over two days in December, agreed that AI will be embedded into all tasks and processes in 2024. AI, they said, would enable companies to break down silos, consolidate data, predict outcomes, and increase productivity among sales, marketing, and customer service teams.