Oracle Named The Leader In B2B Customer Data Platforms By Independent Research Firm
Oracle News, Thursday, February 8th, 2024
Oracle Fusion Cloud Customer Experience (CX) scores highest in current offering category in B2B Customer Data Platforms Analyst Report
Oracle has been recognized as the Leader in The Forrester Wave: B2B Customer Data Platforms, Q4 2023. The report recognized Oracle Unity Customer Data Platform (CDP), part of Oracle Fusion Cloud Marketing, as the Leader with the highest score in the current offering category. The Forrester Wave included eight customer data platform (CDP) vendors and evaluated them on 29 criteria that analyzed current offerings, vendor strategies, and market presence.