The Key To Simplifying CRM Transformation For CIOs
Solutions Review, Wednesday, July 3rd, 2024
Krishna Dunthoori-the CEO and Founder of Apty-outlines the 'key' that Chief Information Officers (CIOs) can use to simplify their CRM transformation efforts. This article originally appeared in Insight Jam, an enterprise IT community that enables human conversation on AI.
It's incredibly challenging to keep abreast of the constant changes and evolutions many customer relationship management (CRM) platforms undergo to ensure their offerings remain effective and competitive. However, for chief information officers (CIOs), these changes are often a double-edged sword. CIOs not only have to ensure and validate accurate implementation of these new tools, but they must also face resistance against change among employees.