What Is Email Deliverability Testing, And How Can It Help?
Security Boulevard, Friday, August 16th, 2024
According to research by Statista, the total number of emails sent in 2022 is around 333 billion. The question here is whether these emails end up landing in the recipient's inbox or spam folder
The biggest issue faced by businesses in their email communication system lies in the deliverability of the email. 'Email deliverability' differs from 'email delivery'. Email delivery simply refers to whether an email was successfully delivered to the recipient's mail server. It doesn't guarantee that the email will land in the recipient's inbox; it only means that the server accepted the email. mail deliverability refers to the likelihood of an email reaching the recipient's inbox rather than being filtered into the spam folder or rejected altogether