3 Ways To Drive Sales Performance Through Seller Resilience
Destination CRM, Wednesday, August 14th, 2024
In sales, it pays to be resilient. According to Gartner research, organizations reporting that perseverance through customer rejection is among their sellers' top customer-facing strengths are 2.3 times more likely to achieve improved revenue growth from their existing customers.
Gartner research also shows a link between resilience and performance at the individual seller level: Sellers who strongly agree that they work relentlessly on solving problems are 50 percent more likely to meet their quota.
However, many sales leaders struggle to build up resilience in their sales teams. While resilience is closely tied to the attitudes of individual sellers, there is much that sales leaders can do to shape these attitudes by changing how sellers perceive their roles and everyday work.