The Keys To CRM And Interdepartmental Alignment
Destination CRM, Friday, November 22nd, 2024
Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM.
According to the client, your sales team made promises about product features that they later learned were still in development-and far from an actual release date; the support team has been slow in responding to their issues, or entirely nonresponsive; and the product team has consistently missed the mark on their needs, even though they've been quite vocal.