To Keep Your CRM Data Secure, Establish A Digital Chain Of Custody
Destination CRM, Thursday, December 19th, 2024
Privacy and data protection regulations are reshaping how organizations must handle their customer data. Eighty percent of countries have laws like GDPR, DORA, CPRA, HIPAA, and APRA in place or pending
By the end of 2024, Gartner says, 75 percent of the world's population will have its personal data covered under modern privacy regulations.
Complying with these laws can be as difficult as it is critical. That's because companies that rely on SaaS CRM applications like Salesforce don't really own their data-and if you don't own it, you can't protect it or control how it's used or accessed.