AI Alone Won't Drive Revenue - What Are You Missing?
IDC, Friday, February 14th, 2025
AI is driving one of the most significant shifts in enterprise technology-but as you've seen, just having an AI-powered product won't guarantee success.
Midmarket tech vendors must do more than position AI as an innovative feature; they must prove its real business impact to skeptical tech buyers who don't know as much about your product. They just know about the world they are entrenched in-which is often very different from yours.
AI Adoption Is Surging-But Buyers Need More Than Hype
AI-related spending is set to reach $371.6 billion by 2027 as businesses shift from experimentation to targeted AI investments.
But tech buyers are demanding more clarity, proof, and measurable business value.