To Get The Most Out Of AI, Rethink How You Manage Data
Heller Search Associates, Wednesday, March 26th, 2025
Traditional relational data won't cut it. AI demands flexible data schemas, so AI models get the information they need, argues Michael Cohen, global chief data and analytics officer at Plus Company.
Michael Cohen specializes in transforming businesses with data-driven management systems. As global chief data and analytics officer at Plus Company, a global network of creative agencies that offers marketing services and software, Cohen led the creation of a system called AIOS that offers a comprehensive view of the customer journey that makes real-time recommendations to optimize marketing performance.
A former member of the marketing faculty at the New York University Stern School of Business, Cohen argues that the successful use of AI demands a paradigm shift in how organizations store, organize, process, and think about their data. The relational databases that have dominated IT for decades are not ready to handle the kinds of questions that can make AI applications so valuable and innovative.