The Human Story First: A New Paradigm For Technology Development
Digital CxO, Monday, April 21st, 2025
Imagine two companies: Company A created a new artificial intelligence (AI)-infused product to manage invoice classification, freeing up significant time for its accounting clerks and enabling them to establish a healthier work/life balance. Company B created an AI-based art generator. Which model will be more sustainable?
While an AI-based art generator may grab headlines, invoice classification technology will gain traction because it was designed with a human problem at the forefront. This example illustrates that when product managers prioritize human interests over technology, they can drive sustainable innovation.
Innovation begins with a deep understanding of human challenges and needs, ensuring technology serves only as a tool to address these issues, not the focal point. For instance, solving the problem of repetitive tasks, like invoice classification, can transform lives by saving countless hours and improving job satisfaction by allowing workers more time with their families.