The Best Marketing Automation: The 2025 CRM Industry Leader Awards
Destination CRM, Tuesday, September 2nd, 2025
Grand View Research valued the global marketing automation software market at $6.7 billion in 2024 and expects it to reach $15.6 billion by 2030, growing at a compound annual rate of 15.3 percent.
The category, which includes tools for campaign management and optimization, channel selection, audience segmentation, personalization, lead scoring and nurturing, reporting and analytics, and more, is being challenged by dramatic shifts in consumer behavior toward traditional marketing outreach. Consumers have changed how they research products and services before purchasing and have found ways to avoid marketing messages, choosing instead to get information on search engines, blogs, and social media sites. Thus, providing an opportunity to build stronger relationships with consumers through positive experiences is expected to be the edge that marketers need.