The Connected Holiday: CRM Strategies for 2025
Destination CRM, Thursday, October 23rd, 2025
The holiday season is no longer a frantic sprint of one-off campaigns, it's a high-stakes, months-long journey where brands must guide customers seamlessly from discovery to purchase and beyond.
Yet too many still treat the holidays as a series of disconnected communications, missing opportunities to build momentum and loyalty. Outside of online marketplaces, most retailers are vying for just a single purchase from each customer, making every touchpoint matter. When campaigns push unrelated products in a fragmented way, they fail to move the customer closer to conversion.