Gartner Survey Finds 45% Of MarTech Leaders Say Existing Vendor-Offered AI Agents Fail To Meet Their Expectations Of Promised Business Performance
Gartner, Wednesday, October 29th, 2025
Forty-five percent of martech leaders with AI agents in pilots or production say existing vendor-offered AI agent capabilities do not meet company expectations of promised business performance, according to a survey by Gartner, Inc., a business and technology insights company.
Overview
Eighty-one percent of marketing technology leaders are either piloting AI agents, or have already implemented AI agent initiatives across their organizations
Among leaders who are piloting or implementing AI agents, 89% expect their AI agent initiatives to deliver significant business performance benefits for their enterprise
Half of leaders say their organizations lack the technical and data stack readiness required for AI agent deployment