Security Awareness Isn't the Problem. How We Frame It Is.
Proofpoint, Wednesday, June 17th, 2026
Proofpoint argues that the framing of security awareness, not the concept itself, is what undermines effectiveness.
In this Proofpoint blog post, author Kimberly Pavelich challenges common criticisms of security awareness programs, arguing the issue lies in how organizations frame and communicate them rather than in the discipline itself. The piece explores how negative or compliance-driven framing erodes employee engagement and outcomes.
It advocates reframing awareness around human behavior and culture to drive meaningful security improvements. The article offers a perspective for security leaders rethinking their awareness strategies.